Skip to content
SEM & Social Ads Campaign Services
SEM Agency in Cartagena
Advertise directly and effectively
At Marketing Digital Cartagena ® we provide complete and comprehensive management of your advertising campaigns on Google (SEM) and Social Ads to reach your target audience optimally.
We prepare Search campaigns by keywords, Display, Shopping, Lead Generation, Video Marketing, and Lead Capture.
Check out the different advertising options.
Estudiamos tu competencia
Conocer a fondo el mercado y tu competencia de marca es vital para el éxito de tu campaña: quién, cómo, dónde y cuándo.
Elaboramos una estrategia
Llevamos al papel un plan de trabajo detallado para optimizar cada uno de los recursos disponibles para conseguir una ventaja competitiva.
Ejecutamos la campaña
Creamos todo el material gráfico, web y audiovisual que sea necesario para una publicidad diferenciada y eficaz.
SEM
Ideal for appearing in key top search positions.
- Search
- YouTube
- Shopping
- Analytics & Measurement
- Remarketing
- Display
Social Ads
Tailored for small and medium businesses looking to consolidate.
- Instagram Ads
- Facebook Ads
- TikTok Ads
- Analytics & Measurement
- Sales Funnel
- Remarketing
- Display
Offline
For brands that combine on- and offline strategies.
- Radio
- Press
- TV
- Influencers & PR
- Events
- Flyering
SEM & Social Ads Management
What Does It Consist Of?
The SEM service at Marketing Digital Cartagena ® involves using advertising strategies on search engines and social networks to promote a website, product, or service.
Social Ads campaigns refer to the strategy and execution of ads on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and others. These ads appear in users’ feeds, profiles, or relevant sections of the platform according to the campaign stage:
- Audience Targeting:
A major advantage of social media advertising is the ability to target audiences very specifically. Advertisers can reach users based on demographics, interests, online behavior, and more, increasing the chances of reaching the right people.
- Keyword Research:
Al igual que en el SEO, se investigan las palabras clave relevantes para la audiencia objetivo y el producto o servicio que se está promocionando.
- Marketing Objectives:
Social Ads can be used for a variety of goals, such as increasing brand awareness, driving website traffic, boosting conversions (sales or sign-ups), promoting events, or obtaining app downloads.
- Campaign Creation:
Advertising campaigns are created on platforms such as Google Ads. This includes setting up ad groups, defining keywords, and writing ads.
- Ad Design:
Effective ads are designed to fit platform specifications, whether text, graphic, or video ads.
- Results Analysis:
Campaign data is analyzed to evaluate ROI and determine SEM strategy effectiveness.
- Optimization:
As the campaign progresses, advertisers can adjust strategies based on collected data. This may include adjusting targeting, posting schedules, ad formats, and more.
