Skip to content
Community Manager Service
Social Media Agency in Cartagena
Everything you need in a monthly plan
At Marketing Digital Cartagena ® we offer you a personalized and scalable monthly management service that goes beyond the mere creation and publication of content.
Based on your business objectives, so you only pay for what you truly need to achieve them.
Take a look at our most in-demand plans.
Aumento del alcance orgánico
Este es el objetivo escogido por aquellos negocios que requieren de un empujón extra para hacer crecer su comunidad y aumentar su visibilidad online.
Campañas de captación de clientes
Idea para campañas específicas cuyo fin principal es atraer clientes potenciales hacia un punto de conversión de marca.
Mejora de la imagen de marca
Este objetivo está dedicado a aquellas marcas que requieren una mejora estética de su identidad visual y contenidos en redes sociales.
Small
A small plan for projects in an incubation or launch phase.
- 1 weekly post
- Graphic design
- Social Ads campaigns
- Monthly consulting
Medium
Tailored for small and medium-sized businesses looking to consolidate their presence.
- 2 weekly posts
- Advanced graphic design
- SEM / Social Ads campaigns
- Weekly consulting
- Analytics and measurement
Large
For established brands that require more services and higher frequency.
- + 2 weekly posts
- Advanced graphic design
- SEM & Social Ads campaigns
- Multiple services (email marketing, etc.)
- Weekly consulting
- Analytics and measurement
Social Media Management
What does it consist of?
The social media management service at Marketing Digital Cartagena ® consists of a process of strategic planning and scheduling, the creation, editing and publishing of content in different formats, as well as interaction and content analysis on social platforms.
All of this is done with the aim of building a strong community, increasing engagement with the target audience and achieving specific marketing and communication goals. Below are some key aspects and concepts to consider before hiring the service:
- Content planning:
This involves creating a publishing calendar that includes the type of content to be shared, the strategy to follow, narrative communication, dates and posting times, etc. Content can vary in format, such as text posts, images, videos, links to articles, and more.
- Content creation:
Social media management largely consists of creating attractive and relevant content for the audience. This may include writing compelling copy, editing graphics or short videos, and adapting content to the format, tone or style of each platform.
- Publishing and scheduling:
From social media management, posts can be scheduled to be published at strategic times of higher activity, even when the team is offline. This helps maintain a consistent and coherent presence.
- Interaction and engagement:
We respond to comments, direct messages and mentions. A crucial activity for building a strong and close relationship with the audience. Active interaction shows there is a real person behind the account and helps strengthen trust and loyalty.
- Monitoring and analysis:
It is important to track how posts and engagement are performing using reliable performance indicators. Metrics such as reach, engagement, followers gained and lost, among others, provide insights into the effectiveness of the strategy and allow for real-time adjustments.
- Crisis management:
In the event of negative or adverse situations for the brand, social media managers are always prepared to handle them professionally and effectively, minimizing or neutralizing the negative impact on the brand’s reputation.
- Strategy and objectives:
Social media management must be aligned with the brand’s or organization’s overall objectives, as well as with the business plan. These objectives may include increasing brand awareness, generating sales, promoting events or providing customer service.
- Competitive analysis:
On a daily basis, it is essential to monitor competitors’ activities on social media to identify opportunities and emerging trends, which will provide new competitive advantages.
